The introduction proposes a simple concept and supports a phenomenon of great dimensions in which millions of people defend all kinds of professional and personal positions on a daily basis.
The term Blog was coined in 1997 and came from the union of the words " web " and " log " (which means; newspaper).
There are many types of blog; a possible classification is:
Politics, news, opinion, travel, etc. They talk about current affairs and relevant news on the chosen topic. The interesting thing is that there is a direct relationship between the writer and his audience without the role of the editor mediating between them (as happens in traditional media)
Life and travel journal, with photos and personal stories of those who write.
They are the image of a company or brand in the world of the blogosphere. The internal classification is:
The main objective of creating external corporate blogs is to enable new communication channels with a company's external audiences, whether customers, suppliers, the media, etc. The approaches of these blogs are:
●Blog focus sales. An excellent marketing tool in new product launch processes, pre-sales activities, etc. This blog type revolves around a certain product or service as direct communication support to correctly position itself in the market.
●Relational approach blog. They aspire to create and maintain a closer business relationship with their different key audiences. This blog type gives the company a personality that is closer to the customer, more attentive to their needs.
A kind of blog in which not much is written, but with a paragraph and a photo (which is the main part of the content).
AudioBlog or Podcast.
A blog in which a multimedia file (usually audio or video) is published through an RSS syndication system of between 20 and 60 seconds in length, and that allows users to download it.
INTERNAL BLOG STRATEGY
1. A Blog is current.
An internal blog must be "alive," have frequent entries, and be commented on, with opinions and various topics that give rise to discussion and opinions.
You must be clear about the objective that is intended with the internal corporate blog.
●Is it having ideas for a new product?
●Receive inquiries about a particular topic?
●Collect topics for training that employees should receive?
Maybe it's worth writing the purpose in the blog description.
In addition to fulfilling the previously established corporate purpose, employees should be given something useful from time to time for their work within the company. For example, you can make recommendations to employees on how to make effective presentations, safety recommendations for Internet browsing, or announce that there will be an internal motivation course in the coming days.
4. Anonymous comments.
A blog is interactive, a fundamental part is having comments from employees. However, we must optionally allow anonymous comments to be left; employees may feel singled out and intimidated to leave their comment with employee name and password, it will be better to leave them free to comment.
Employee participation in the blog occurs through comments, surveys, questions, or suggestions (these suggestions and opinions should be analyzed to see what ideas or recommendations are appropriate to carry them out).
On the Internet, blogs are complemented with images as they are visually attractive.
7. Internal Search Engine.
If the blog becomes considerably large, an internal search engine will be appreciated.
8. Web 2.0 support.
Complement the blog with web 2.0 Internet pages. Complement said blog with external sites such as Twitter, Facebook, or LinkedIn.
Although content is king, perhaps we should evaluate projecting a blog with a fresh and attractive interface, with "corporate" design.
The blogger is a person who carries out the activity of blogging on a blog.
OK, it’s very simple. In fact, it's all about the blog.
But, what is a blog? ... Easy!
This question may sound like a boat, and the answer may seem obvious to you. But not everyone is an expert or sufficiently qualified.
And as long as you make blogging easy, you might as well define the basic terms from the start.
So what is a blog?
A blog is a website. Or more exactly a type of website.
So far, nothing new.
The word "blog" is the contraction of the word "weblog", itself resulting from the concatenation of the words "web" and "log". The word "log" is an English word meaning register or journal.
A weblog, and therefore a blog, is a logbook, a notebook, kept on the internet.
An article contains of course text, formatted or not (bold, italics, lists,…), but also links, images and videos.
These articles are presented by date, from the most recent to the oldest.
The frequency of publication can range from several articles per day to 1 article per month or even less. Between these 2 extreme cases, all cases are allowed.
Traditionally, a blog is a person's public space. This can result in a patchwork of subjects having no other points in common than the author and his interests.
Nowadays, the blog is more and more focused around a theme, more or less specific, called a niche. The subject of this niche can be as varied and precise as the subjects of books in a well-stocked library. See more.
A place of exchange
Indeed, visitors can react to articles by leaving a comment for each one. Comment to which the blog author and also other visitors can react. And so on …
The comments are again presented by date, from the most recent to the oldest or from the oldest to the most recent, according to the choice of the owner.
With these comments, real exchanges and discussions are created. We can then learn, share, meet, And over time, it is quite possible to build a community of readers.
A site not necessarily lonely
A blog can be a stand-alone site.
It can also be associated with other types of sites, all of these sites being presented under the same domain name.
Adjacent sites can be a forum, store, or corporate site. The goal of the blog will then be to create new content regularly and drive traffic to the adjacent site.
I hope I answered your questions simply.
I know that I also introduced other terms not necessarily known: I will define them in a future article. Then a glossary will appear :-).
Until then, feel free to post your questions in the comments of this article.
This question haunts every blogger when choosing their domain name. This is normal, and for very good reason. Do you want to know her?
Your blog is more than just a website. It’s a turn.
You are attempting this bet because you have come to a point where something needs to change. I see it all the time.
Something happened in your job, in your family, or in your life, and you decided to take the plunge.
It is noble and courageous.
But it's also terribly scary. What will you do if your blog doesn't take off? Will you be permanently condemned to the routine of your work, 8 hours a day? Will you only have the strength?
Admit that this question is stuck in your head, which is why you are looking for information on the net.
Because most of the tips you'll read here and there about launches and traffic are unnecessary, if not inaccurate.
And you may be very disappointed in 6 to 12 months: with a nice blog, full of articles, and as many readers as there is water in the Sahara.
Why am I saying it? Because anyone can blog, but few become heavyweights. It’s not for lack of work.
I missed several of my launches, before deciding to do the exact opposite of what the experts are trumpeting.
The result was that TraficMania had:
500 registered, although I had not published anything on my site
300 visitors on the day of my first article
About thirty comments (not counting my answers) on my 2nd article
500 visitors on the day of my 5th article
288 shares on my 8th article
1000 registered before my 11th article
So I can say that the launch of this blog is successful. And yet there are tons of marketing blogs.
Your blog is just the medium. And this support is mysterious. The hard truth is, you just don't know anything about it, even if you think you don't.
Starting a blog is a bit like asking you to land an Airbus, at night and in fog. You know something needs to be done, but if you press the wrong button it's crash. You improvise, doing a little of this, a little of that.
You feel overwhelmed by everything you read, by all this work. You have to be successful, but you don't have a clear vision.
Yes, quite stressful.
What if I told you exactly the silly mistakes I see all the time, and how do I avoid them? You could sleep soundly.
Are you starting your blog and want traffic? Read this.
Mistake # 1:posting right away is as stupid as a sunroof on a submarine
No no no. Huge mistake. Posting to your site immediately is probably the dumbest thing you can do. If you're starting a blog, don't fall for it.
Because no one knows your site exists. No one is going to read you. Your article may be a perfectly written monument, but it will be ignored. You are teaching an empty classroom. You are wasting your precious time.
Since no one is going to read your article, no one is going to share it, no one is going to comment on it. Logic. So Google will ignore it, despite these carefully chosen keywords.
And the worst ? Posting over and over again won't change that. The days when mass posting of keyword-targeted articles was enough to start a blog are long gone (has it ever worked? I doubt it).
Instead, put on a T-shirt with the name of your site, put a smoke bomb between your buttocks, throw the video on Youtube, it will work better.
I know it's super tempting. Install WordPress, do some cosmetic tweaks, and post quickly, so you can finally get your message out to the world.
Tell all your friends, this is it, I'm on the internet, yes, yes, that's great. Go see ! And like me guys okay? So word of mouth will be set up. And little by little I'll get traffic, right?
No, all wrong.
For word of mouth to work, the behemoths must tweet you, or like you. Retweeting your Tata isn't going to help you much. The truth is, you won't be successful if the big bloggers refuse to help you. Unless you smash a fortune in Facebook ads.
What to do ?
Instead of posting, set up an "I'm coming soon" page, with an email capture form. Create links with the important bloggers of your topic. And post to them. Relevant and rich content. Make a place for yourself in the club.
Your subscriber list will grow. When you have enough, you will start posting at home. And there, from your first article, you will have readers, shares, and comments. To date, I have written three times more to others than to my own. It is not by chance.
So don’t mess around, resist the urge to write home.
Let's move on to the next mistake, less serious but just as common, will you?
Mistake # 2: Your niche is unclear, and your readers don't get it
Ah, the enthusiasm. You are bursting with ideas, you have so much to say. It is very good. But it must remain consistent.
Avoid mixing genres. Either you blog about real estate. Either on travel. Although investing in real estate can help finance your travel. Pick a theme, not a catch-all.
Why that ? Because your readers have a purpose, and ignoring it is suicidal.
Imagine that you want to buy fish. You go to your fishmonger, and unsurprisingly, a whole range of seafood is available to you. Now, how about if your fishmonger also sells shoes? You wouldn't buy it. You didn't come for that.
Ditto for blogging. Pick a theme and stick with it. The people who come to read you have a particular profile, and they are interested in a subject. If you ramble on another topic, they won't get it.
Aiming wider isn't going to increase your traffic, it will decrease it.
There are 10 main themes where the majority of traffic is found:
The family / the couple
Technology and gadgets
Creativity (photo, writing, graphics, DIY, beauty, cooking, etc.)
We could add leisure, to a lesser extent. Where are you located? Who are you writing for?
Don't mix genres. Just because you love hiking and cooking doesn't mean a blog on both topics will work.
For example, I write for bloggers and small internet entrepreneurs who are struggling to make a living from their site. Not for big online traders. I made a choice.
And you ? Do you write for young people with bac + 2 who are looking for their first job? Or for unemployed senior executives?
Are you writing for women over 50 looking to lose weight? Or for those in their thirties who want to do sport again?
Do you write urbanites in a hurry who don't have time to cook? Or for stove fanatics who love spending 2 hours hulling beans?
Take an hour, in front of a sheet, and imagine your reader and their expectations.
Think carefully. Be precise.
My recruiting site failed not because I had no traffic, but because I had not targeted. Millions of people are looking for a job, but everyone is in a different situation.
If I had explained how to work in aeronautics, in the cinema, or in investment banking, I would have had less traffic, but more customers.
We must not aim wide. You have to aim deep.
Then write for your typical reader, just for him or her.
Now I will show you how to dominate your niche. Listen close, read slowly, because that's the big secret.
Mistake # 3: Getting Drugged on Tips, Tricks, and Other Hacks
I have a confession for you. I, too, was an addict.
Would I sell more by writing "order now" or "buy now"?
Does a blue button convert more than a red button?
Should you sell a product 97 usd or 99?
Should you make your offer on Monday or Tuesday?
What are the tricks that allow you to have 1000 followers very quickly?
Should we put a keyword in the first paragraph?
Should we put the price at ¾ where at the end of the sales page?
We're all junkies, addicted to tips and tricks. Tweaking our sites and our offers, to find the miracle formula that will take off our sales.
The truth is, all that "tips, tricks, and hacks" are second.
Read carefully: the only way to truly dominate a niche is to be the most believable. Point bar. All of the world's big blogs have one thing in common: they are credible. The puppets are far behind.
The tips and tricks will earn you 10 customers. Credibility will bring you 5,000.
The tips and tricks will earn you 1,000 usd more. Credibility will earn you 30,000 usd per month.
I'll explain with an example.
Imagine some sort of marketing site. A blog like there are thousands. Filled with hollow articles, boat, already read 100 times. And who sells traffic training filled with hackneyed advice, like "publish a lot with keywords, be patient, it will come and as a bonus three new tips to have more backlinks, accelerator effect".
Now imagine another site. With a level of quality never seen before. Who explains things, clearly. Which forges a bond of trust. And who sells successful traffic training.
Now imagine that the rotten site sends you an introductory email, a beautiful email, with colors and logo. And at the same time, the credible site just sends you a few words saying "by the way, I've created a product that will show you how to get traffic, click here".
In your opinion. Who will sell the most. The magnificent mail of the not credible site, or the quite banal mail of the hyper-credible site?
If you are credible, the bulk of your theme will accept your guest posts and share your content.
If you are credible, it’s easy to promote your articles.
If you are credible, your readers will come back to read you and they will like you.
If you are credible, your traffic will exceed your expectations.
If you are credible, your readers will buy your products. With or without tips and tricks.
If you are credible, you won't be an average blog among other average blogs. You will be the reference.
If you are credible, have no fear: Google will see it and gradually push you to page one.
Want to test a new magic plugin? Forget it, work on your credibility.
Want to try a hack to have 1000 Twitter followers in two weeks? Forget it, work on your credibility.
Credibility is like an Ariane rocket. It's a long time to build, it's complicated to build, but when it's gone, nothing goes higher.
The tips and tricks are just the little extras that will earn you even more. In a second time.
So the question you ask yourself is, "Okay, I got it, man, but how can you be believable? "
By publishing the best articles on your topic. Long, precise, concrete and moving articles. By promoting them, even if it's boring to do. By giving in order to receive. By respecting your readers.
And that's okay if you don't post often. Who is leading on Google? The last article published, or the most relevant?
Mistake # 4:Believing Google Will Help You Start a Blog
It's going to talk.
So let me clarify my point before sending me an inflammatory email, an angry comment, or before writing a killer post on your SEO blog.
Yes, SEO works. SEO is helpful. I encourage you to do SEO. But not at startup. After.
Reason # 1: SEO delivers long term results. SEO consultants typically advertise 4-6 months to start seeing results. But you want to have a successful launch. Problem.
Reason # 2: SEO optimization is not a trigger, it's an amplifier. Let me explain.
Google knows everything. If you have traffic, if people come back, share, stay long or not ... If you don't have traffic, Google has no reason to position your article in front of other good posts published on well-known sites. And this, even if you have optimized the SEO of your site. Quite simply, this is not enough for Google.
On the other hand, if you promote your content, the traffic will come. If your content is qualitative, it will be shared and commented on. People will read more articles, and they will come back. Reputable sites might even give you a nice link. And that too, Google sees it. Google always values quality content because that's what people want to read. The light turns green. Google understands that your site must be worth the money, so it's gradually increasing its value. SEO optimization will accelerate and amplify this movement.
You see ?
It’s a winning strategy, but it’s not the point of starting a blog. Post to others, build your list, work on your credibility, promote your blog. Then optimize your SEO.
I still haven't started optimizing SEO for TraficMania, and I won't be doing so for several months, if not a year. That didn't stop me from having a great launch and getting some traffic.
Mistake # 5: posting every day
Fortunately, mentalities are starting to change. But how many bloggers have told us that you have to post often to get there!
I only published 10 articles in 6 months. I have comments. Shares. Traffic. And customers.
Look well. What could be the logical connection between a frequent post and a reader likes a blog?
The answer: there isn't.
A reader likes a blog because he appreciates what he finds there. Basta. If you post every day, you won't be able to produce REALLY relevant posts. You won't be able to promote it. You will miss your launch, I guarantee that.
Usually, I spend a day or two on an article, and a day promoting it. The rest of the time I take care of my other site, I read, I take care of my customers and my future products.
Post once a week, or even less. And that's not a problem. Promised. What you need are good articles that you promote.
Blogs that publish daily have:
Either authors who work for them, and they manage to offer quality and quantity (like Moz)
Either mediocre content. You still have the video option, it goes faster, but the background of the message will remain arbitrary. Not enough to make your launch successful and stand out.
Choose your comrade camps.
Once again, the days of chain-posting 700 word articles were enough to break through. So much the better, it raises the level.
Mistake # 6: not understanding that blogging is selling your ideas
Businesses use marketing to get us to buy laundry, insurance, or toasters. Brian Clark explains that it's the same for a blogger. You need to sell your ideas with the tools of marketing to get your audience to follow you.
You have the right to turn your blog into a kind of diary. But that won't interest many people.
If you want to have traffic and then make money with your blog, you need to understand what your audience likes, what they want, and how to communicate better with them.
Communicate skillfully, so that your articles are memorable.
The tool that will help you has a name: it is marketing.
If you speak English, I advise you to read “Made to stick” by Chip & Dan Heath. They explain why some ideas survive and others die. When you apply the method of this book to your titles, your content, your products, I guarantee that your readers will be fanatics.
Mistake # 7 is one of the most common and dangerous of all.
Mistake # 7: be original (even if you think otherwise)
So before starting a blog about your Phillips screwdriver collection, ask yourself two questions:
Are there any interested people?
Is it monetizable?
(Besides, the more people there are in a theme, the better. It shows that people make a living from it. There is no “bite” niche for smart bloggers who ask themselves the right questions. )
Originality is not only a mistake in choosing your theme, it is also nonsense in choosing your subjects. Yeah, I know, you don't believe me.
Not all topics are of interest to your readers. Some will get them excited, and others will bark them deeply.
Here is an example that I love. Check out my article on backlinks. It’s one of the most successful ones on TraficMania.
You know what? I knew he was going to be a hit. Do I have a sixth sense to know what my readers are expecting?
Not at all. I just have an Ahrefs account.
When I saw that one of the most shared articles on the Refeo blog was about backlinks, it blew me off. Look, in the third line.
When I saw that this was also a very popular topic on I-Marketing pro, I realized that my audience liked this topic. Look at the 5th line.
So I wrote an article on the subject. Long and complete. I promoted him like crazy. The result ? 294 shares to date. A big wave of traffic and more registrants.
If I had chosen a topic based on my instincts, I probably would have typed it next.
By the way, this article is on Google's second page for the "get backlinks" query. I go beyond well-established sites, without any particular SEO optimization. Not bad for a brand new blog. You see ? Google loves credible sites.
Here is an example that I love. Check out my article on backlinks. He is one of the most successful ones on TraficMania.
You know what ? I knew he was going to be a hit. Do I have a sixth sense to know what my readers are expecting?
Not at all. I just have an Ahrefs account.
When I saw that one of the most shared articles on the Refeo blog was about backlinks, it blew my mind. Look, in the third line.
When I saw that this was also a very shared topic on I-Marketing pro, I understood that my audience liked this topic. Look at the 5th line.
So I wrote an article on the subject. Long and complete. I promoted him like crazy. The result ? 294 shares to date. A big wave of traffic and more registrants.
If I had chosen a topic based on my instincts, I probably would have typed next.
By the way, this article is on the second Google page for the query "have backlinks". I go beyond well-established sites, without any particular SEO optimization. Not bad for a brand new blog. You see ? Google loves credible sites.
Odeslat zpětnou vazbu
You understand ?
If you blog about hunting, is it better to be talking about game or guns? If you blog about cooking, is it better to talk about pancakes or chocolate cakes?
Just watch what people share the most, make an article even better, and promote it (this is what Brian Dean calls the skyscraper method). Traffic assured in any case.
Mistake # 8: Believing Blogging Is A Quiet Job
At first, what a job.
You are going to have to write the articles, promote them, build relationships with big bloggers, sort out the technical shit.
Anyone can blog 2-3 hours a week. But if you really want to become a reference in your theme, you will spend at least 20 hours a week there. Minimum. Too bad for your weekends and evenings, but you have to make a choice.
When you have thousands of registrants and significant income, you can delegate what you want and reduce your working time.
So be careful. Do not disperse on social networks, for example.
I don't have a lot of Twitter followers or Facebook fans, and honestly I don't care. I refuse to spend too much time on the networks, I already have a lot to do.
You better focus on your list. Because 8% to 25% of your subscribers will click on the links contained in your emails. While barely 1% of followers will click on the links in your tweets.
Your customers are on your list. She is your priority. Facebook and Twitter are pretty secondary. A benchmark blog like Copyblogger doesn't even have a Facebook page!
Mistake # 9: This Is Suicidal To Launch Your Blog
You will not be able to do everything yourself. More than a question of skills, it is a question of time. I work with a programmer otherwise the technique takes me too long. I also work with an assistant to help me in the promotion phases.
Blogging is expensive.
You need an auto-responder. It's a budget.
Everyone has gone through the “beginner” box. You need relevant advice to be successful. It's a budget.
You need a plugin to design pretty forms. It's a budget.
etc. The list of expenses is long.
I think you can't seriously start a blog for less than $ 500 or $ 1,000. This is what you will spend over the first 3-4 months. These are not insane amounts, but it takes a minimum of tools to make it happen. Here are some tips for starting a business while limiting costs. You wouldn't start a restaurant without a minimum of investment, it's the same with a blog.
Is failure still possible?
Yes, absolutely. Sometimes it doesn't.
Want to know the biggest cause of blogger failure?
It's simple. They don't do things. They give up because they think it's too hard.
They know they have to write great content, because it's vital to exist in the face of fierce competition. But they don't bother to learn how to write, and they can't get past 1,000 words. Not enough to captivate a reader.
They do a bit of promotion, but are disappointed with the result because they were afraid to make connections with the bulk of their theme, or because they don't know the right methods.
They get discouraged if their guest post only gets them 10 subscribers, without trying to figure out what went wrong, in order to do better next time. Some of my guest posts got me 15 registrants, the last more than 200. I'm improving. It means that now, I gain 1000 registrants for every 5 invited articles.
The abandonment. Here is the biggest blog launch killer.
Most of the time, it's not a problem of thematic, of design. It's just a matter of tenacity. You are enthusiastic at first, without realizing the level of engagement it takes to be read and liked.
An athlete who wants to win a title has to train hard. An ambitious blogger must also work.
And now ?
You will find that you have made mistakes.
It’s not a drama. Yes, you could have done better, and had readers right away.
But it can be made up, I assure you. Just start by contacting a reputable blogger, and come up with a great guest post.
Something unexpected will happen: your carefully written texts will become your babies. You will become proud of them. You will fight for them. Your readers will feel it, trust me.
So thanks. Yes, thanks to you.
Because you are the new wave of blogs on the French-speaking web. Different blogs. Exciting blogs.
You have understood that you have to give in order to receive. And not take.
And thousands of readers are there. I swear they are waiting for you, because they are looking for something better than this sad broth around us.
Your blog will emerge, as obvious.
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